Target your audience in a busy newsfeed.

Social media is a great place to start if you’re hoping to attract new clients. But don’t assume your potential clients are all using the social media platform of YOUR choice.

While Facebook has the largest market share of any social media platform, specific audiences may prefer Twitter, Instagram, or LinkedIn. This is why it’s critical to clearly define your target audience so you can use your time wisely.

I have done the research and presented the underlying demographics for each social media platform which helps to place social media content strategically.

use social media analytics to ENGAGE YOUR AUDIENCE.

If one post type isn’t working, delve into the insights and determine what time, date, or content is most effective. This strategy is especially effective when marketing an event using digital media where visitor engagement is critical.

Video content is king on social media, and exploring ways to interact with your audience and deliver the answers and resources they are looking for is my speciality.