All About Email

It’s not surprising that the best practices that make an effective website also apply to effective e-mail writing. Explore my presentation about email etiquette to get useful tips for upping your e-mail game and my presentation about how to use e-newsletters to transform your newsletter strategy.

Writing Engaging subject lines

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Subject lines can make a person curious (and open your message) or make them bored (and delete it). Learn the ins and outs of creating a great subject line in an excerpt from a recent e-newsletter presentation.presentation about how to use e-newsletters

Sending & Receiving

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Hate “reply all”? Don’t we all. Check out my presentation about sending and receiving email to improve your day-to-day e-mail communication.

Complying with Can-spam laws

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Sending e-newsletters as part of your marketing strategy? Make sure you comply with federal e-mail laws. Check out an excerpt from a CAN-SPAM presentation where I cover the basics.